The Red Ribbon Campaign® is the oldest and largest drug prevention program in the nation, reaching millions of young people during Red Ribbon Week ®, October 23rd – October 31st each year.

WHAT IS RED RIBBON WEEK?

It is an ideal way for people and communities to unite and take a visible stand against drugs. Show your personal commitment to a drug-free lifestyle through the symbol of the Red Ribbon, October 23 – 31st.

WHY?

The Red Ribbon Campaign® was started when drug traffickers in Mexico City murdered DEA agent Kiki Camarena in
1985. This began the continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of
drugs. The mission of the Red Ribbon Campaign® is to present a unified and visible commitment towards the creation
of a DRUG – FREE AMERICA.

WHO?

National Family Partnership is the sponsor of the National Red Ribbon Week® Celebration. We are helping citizens
across the country come together to keep children, families and communities safe, healthy and drug-free, through
parent training, networking and sponsoring the National Red Ribbon Campaign®.